Didn't cook; made toast.

What is

imagination
innovation
new
independent
creative
original

?

Are my opinions on these subjects fed to me through others? Who decides if something is good? Who decides what is seen/paid attention to/documented? Is the media that we consume controlled by others? It seems like "we" only have a choice between a, b, c, d, et cetera. When we want to find out about new music where do we go? Our favorite music blog? MySpace? Do we profilesurf until we find something we like? Does Pitchfork control what we listen to? Are the upstarts from Wavves successful? Would every artist who got instant success like that follow the same path? Did you hear about "some band" from "some media trough" but only like them because they really speak to you and not because you were told they were good?

Is everything recycled/pasted together/collaged from old ideas/concepts/patterns/innovations? Does the band Wavves appeal because they're not traditionally what you would choose to listen to? Do you hate Wavves because they're awful?

I use Wavves as an example because they're incredibly fascinating to me. Their switch from obscurity to "mainstream" counterculture due to one website promoting them is incredible, especially since they are uncharacteristic of the culture that embraced them.

Do I need to stop thinking about media/communication/trends/marketing so much?

How will the "next big thing" present or force itself upon our consumer lives/atmospheres?

Will there be a new "indie band" that plays psychedelic rock with alt sensibilities? Will we hear about them through Twitter when Twitter incorporates musician pages with 140-second limit content?

Does your dream group consist X-musician playing Y-era music with Z-vocals and a post-prefixed genre?